The demand for supported living properties extends far beyond London and the South East, as clearly demonstrated by the provider demand map on our Gateway portal. This map reveals a compelling picture: care providers are actively seeking properties across virtually every region of England, from the Scottish borders to the South Coast.
Nationwide Opportunity
What's particularly striking about the map is the widespread distribution of demand. Whilst major urban centres like Birmingham, Manchester, and Leeds show the highest concentrations of providers, there's substantial demand throughout rural and suburban areas as well. Significant provider activity can be found stretching across the Midlands, Yorkshire, the South West, and East England, highlighting genuine opportunities for property investors regardless of their location.
Breaking the London Myth
Many property investors assume that supported living opportunities are concentrated in expensive London markets or major cities. However, our demand map tells a different story. Regions such as Devon and Cornwall, Lincolnshire, East Anglia, and parts of the North show consistent provider activity. This dispersion reflects the fundamental principle of supported living: people need appropriate housing close to their families, support networks, and familiar communities – not necessarily in the most expensive property hotspots.
Regional Strengths
The Midlands corridor, stretching from Birmingham through the East Midlands, shows particularly strong demand, as does the Manchester-Liverpool metropolitan area and much of Yorkshire. These areas often offer property investors better value for money whilst still providing the stable, long-term rental income that supported living arrangements deliver.

What This Means for Investors
For property investors, this map demonstrates that supported living isn't a niche opportunity confined to specific areas – it's a nationwide requirement. Whether you're investing in seaside towns, market towns, or major cities, there are likely care providers in your area seeking appropriate properties for their clients.
The broad geographic spread of demand also means investors can pursue supported living strategies in areas where they already have local knowledge, existing portfolios, or simply prefer to invest. You don't need to venture into unfamiliar territories or compete in overheated markets to access this rewarding sector.
At Supported Living Gateway, we connect property investors with care providers across all these regions. Wherever you're looking to invest, we will try and help match you with providers seeking properties in your area.